About us

BASELINE was built for TBM professionals by TBM professionals

In 2018 there were a number of customers in EMEA that realised how important it was to have TBM data available at all times, regardless where you were.

So, they agreed to build the first fully functional Mobile App for TBM.

BASELINE is the result of decades of experience

The team behind BASELINE bring decades of TBM experience to the product. They are all full time TBM Professionals, who have supported a large number of different Apptio clients. They know TBM and they know what end users need to be successful.

The BASELINE App was demonstrated at the TBM Conference in Las Vegas in November 2018.


BASELINE is the result of decades of experience. The team behind BASELINE bring decades of TBM experience to the product. They are all full time TBM Professionals, who have supported a large number of different Apptio clients. They know TBM and they know what end users need to be successful.

This is an app created by end users to help others get the best value from TBM.

BASELINE and Its Value working together to deliver seamless integration

It’s Value is the largest specialised TBM consultancy in EMEA. Established in 2014, it has 20 employees and customers in 5 countries.
www.itsvalue.com